{"id":781,"date":"2022-05-30T15:41:31","date_gmt":"2022-05-30T05:41:31","guid":{"rendered":"https:\/\/twistartupsaus.com\/?p=781"},"modified":"2022-05-30T15:41:31","modified_gmt":"2022-05-30T05:41:31","slug":"s10e07-nick-hazell-v2food","status":"publish","type":"post","link":"https:\/\/twistartupsaus.com\/index.php\/2022\/05\/30\/s10e07-nick-hazell-v2food\/","title":{"rendered":"S10E07 Nick Hazell v2Food"},"content":{"rendered":"\n<p>In 2019, food scientist Nick Hazell had a penny-drop moment when he realised the world needed far more meat than could be raised sustainably. That led him to found <a href=\"https:\/\/www.v2food.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">v2Food<\/a>, creating a whole product line of plant-based meat substitutes. How does v2Food achieve scale (and change the world) in one of the most competitive of all product areas &#8211; fast-moving consumer goods?<\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/twistartupsaus.com\/wp-content\/uploads\/2022\/05\/TWISTA-S10E07-Nick-Hazell-v2Food.mp3\"><\/audio><figcaption>TWISTA S10E07 Nick Hazell v2Food<\/figcaption><\/figure>\n\n\n\n<p>Huge thanks to our TWISTA Series 10 Sponsors:<\/p>\n\n\n\n<p>UserTesting &#8211; Put yourself in your customer&#8217;s shoes &#8211; <a href=\"https:\/\/usertesting.com\/twista\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/usertesting.com\/twista<\/a><br>Zendesk &#8211; Build lasting customer experiences from the ground up &#8211; <a href=\"https:\/\/zendesk.com\/twista\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/zendesk.com\/twista<\/a><br>OurCrowd &#8211; Bringing you companies with the greatest growth potential &#8211; <a href=\"https:\/\/ourcrowd.com\/twista\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/ourcrowd.com\/twista<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2019, food scientist Nick Hazell had a penny-drop moment when he realised the world needed far more meat than could be raised sustainably. That led him to found v2Food, creating a whole product line of plant-based meat substitutes. How does v2Food achieve scale (and change the world) in one of the most competitive of all product areas &#8211; fast-moving consumer goods?<\/p>\n","protected":false},"author":1,"featured_media":784,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5],"tags":[399,14,493,439,494,338,471,13,20,492,468],"class_list":["post-781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-episodes","tag-agriculture","tag-australia","tag-fcmg","tag-food","tag-nick-hazell","tag-pandemic","tag-s10","tag-startups","tag-twista","tag-v2food","tag-worldchanging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>S10E07 Nick Hazell v2Food - TWISTA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/twistartupsaus.com\/index.php\/2022\/05\/30\/s10e07-nick-hazell-v2food\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S10E07 Nick Hazell v2Food - TWISTA\" \/>\n<meta property=\"og:description\" content=\"In 2019, food scientist Nick Hazell had a penny-drop moment when he realised the world needed far more meat than could be raised sustainably. 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